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Meet the Creative Strategy Team at Fanbytes, a leading Gen Z marketing agency. In this article, we ask each team member about their career journey, experiences, and opinions on the industry. Discover their insights on gaming, social trends, and the role of creativity in marketing.
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Head of Creative Strategy Head of Creative Strategy
Creative StrategistCreative Strategist
Junior Creative Strategist Junior Creative Strategist MEET OUR
The Creative Strategy Team ... ...was built to champion creativity, drive innovation and keep the ideas constantly fresh and flowing at Fanbytes! From coming up with concepts for pitches and proposals, to working alongside our client-facing account teams on exciting campaigns, theyâre always on hand to keep Fanbytes at the forefront of Gen Z marketing. Here, we've asked each of them 5 Questions to get to know them a bit better and find out more about their role, experiences and opinions on the industry...
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5 QUESTIONS WITH
1^4 KATHLEEN URQUHART
Before joining Fanbytes, my career was very much centred around The Tab and journalism. I was creating content for The Tab throughout university and then for the past two years since graduating. I quickly discovered that I love writing but found the world of journalism quite exhausting. I then moved my energy onto The Tabâs social media and finally their branded content. Here, I learnt I can use my love of writing and storytelling to make brandsâ products come to life in front of their customers which I found really rewarding.
Our biggest campaign of the year is with NatWest and I led this over summer. I would say this was probably my favourite because it was a lot of responsibility and the biggest budget - the pressure was on which made the end result even more gratifying. I worked with some amazing people throughout the campaign but I also had to learn a lot about patience. The process taught me lessons on how I work and how I stay organised - both have been (and will continue to be) extremely valuable. 2 3
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The focus on creativity in this role is definitely the best part. In the two weeks I have been here, Iâve spent half of my day brainstorming ideas and collaborating with my team, and the other half reducing these ideas into succinct, impactful sentences to really sell to the client. My love of creating, writing and editing is being thoroughly utilised which makes the role a lot of fun for me.
I think, as a team, we all support each otherâs strengths and weaknesses really well. We all also come from different perspectives which keeps the ideas broad and unique. The key thing I bring is probably my journalistic eye - this has given me great attention to detail, a good creative head, and has made me a really fast worker. I think as a team, we all compliment each other nicely, so itâs great to know I can jump in where needed and others can help in areas I lack.
The âUnlock Itâ challenge where people show the face theyâd pull to unlock âXâ personâs iPhone is gaining a lot of traction right now. There are a lot of possibilities for campaign ideas here. Another great trend is the âStory Timeâ trend where people voiceover videos with a completely irrelevant story that is convoluted and shocking to encourage people to watch until the end or click on part two. Again, this could be a great one to use for future campaign videos. Finally, Gen Z are big on politics and voicing their political opinions. We could take advantage of this by directing campaigns towards encouraging the viewers to add their opinion and speak up on important topics theyâre passionate about. Our generation is so powerful - weâre able to cancel one brand and make another brand the leading trend, simply based on a tweet.. 5 QUESTIONS WITH
